Art Director Nerd

“In a world of sameness creativity is your competitive advantage.”

I’m an Art Director, Designer, Creative Consultant, 25+ years making advertising that earns attention rather than begs for it.

I’ve worked with agencies, brands, and startups across Ireland, Europe, the UK, and the US and 15 of them in digital, back when digital still meant something exotic.

I specialise in work that’s engaging, entertaining, and genuinely disruptive. Built on strategic creative thinking rooted in human insight.

I keep a close eye on where the latest technology is actually going and use it as a tool to help tell brand stories, rather than using it for the sake of using it.

I partner with agencies and clients who want to out think the competition. I bring senior creative firepower, strategic thinking and a cool head. I also have a strong network of top freelance specialists that I can tap into when needed and the flexibility to move fast without the overheads and hassle.

Ireland-based. Internationally minded. Remote or on-site.

I’m currently on the management board of ICAD – The Irish Institute of Creative Advertising and Design

Feel free to contact me for a chat on video or over a coffee: 087 2341713

My happy brands: Carrolls Irish Gifts, Click&Go Holidays, Caldor Solar, Easons, Hugg.ie, Louis Copeland & Sons, Paddy Power, Spotlight Oral Healthcare, Feed the Heroes, Rezexe, SKMMP, TG4, Harte Media, The Irish Examiner, Christmas2U, Gino’s Gelato, OHK Solar, The Topline Group, and Waterford Castle Hotel.

My happy agency clients: Chemistry, The Tenth Man, BBDO (Dublin / London), Bartle Bogle Hegarty (Dublin / London), Forsman & Bodenfors (Dublin), OneCore, Cogs & Marvel, Zoo Digital, Dynamo, Heritage One, Javelin, Connelly Partners (Dublin / Boston), TBWA (Dublin), Pluto, Folk Wunderman Thompson (Dublin), WE-KICK, CMS Marketing, Oliver (Dublin), Ogilvy (Dublin), NKK (Canberra), The Creed, Publicis (Dublin / London), ebow, The Public House, The Courtyard, The Fourth Idea (New York). Xavier Creative House (Philadelphia)