Way back when I was student I was struggling to put a portfolio together with good ideas. Good advice was hard to find and at the time there wasn’t much on the way of books or reference material to inspire you. Then I saw this ad.

A younger generation might not quite get it as it is in the context of the early 90’s. But here’s a link to Steve Hudson the art director on it who explains the story behind it.

https://thepowerofadvertising.com/portfolio/audi-no1

Audi ‘No.1’ – 1 Silver British Arrow, 3 D&AD Wood pencils

CREDITS

Creative – Steve Hudson & Victoria Fallon

Director – Frank Budgen

Editor – Peter Goddard

Production Company – Paul Weiland Film Company

Creative director – John Hegarty

Lead Account manager – Simon Sherwood

Account manager – Jonathan Mildenhall

Junior account manager – Richard Exon

Planner – Contact me

Agency – BBH London

Client – Audi

Audi ad ‘Hans Helga’ BBH London