Lovely ad for Amnesty. But did they have to use 3dsmax/Vray/Realflow/Aftereffects/Flame? Using all that post gives you more control. Maybe using some wax models and a macro lens you could have got a more natural effect?
Author: Art Director Nerd
Let’s Colour Project
A beautifully shot ad for Dulux. This is a great social idea to encourage disadvantage communities to brighten up their neighbourhood with a bit of colour. However it’s not clear how this is financed.
Liquid Mountaineering
This is a very nice bit of viral marketing for Hi-Tec sports brand. It’s almost believable!
Sony’s 3D TV Commercial
Mob (a near future science fiction story)
Mob (a near-future science fiction story) by Tom Scott from hurryonhome on Vimeo.
A very entertaining story about how a flash mob can go wrong. But effectively demonstrates how the world has change in the last couple of years.
Enjoy
Last ad agency on Earth
This video neatly sums of the state of play in the agency world at the moment. Here in Ireland a lot of the traditional agencies are ‘talking’ digital but have not really grasped it yet. Maybe their clients believe them, because they know even less about digital than their agencies do.
A brief History of Everything
We all seen stuff like this before and it gets a bit long winded towards the end, but I appreciate the effort that went in to it.
Augmented (hyper) Reality
The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it. (quoted from the site)
100 years of great press photography
Today’s edition of The Guardian has a beautiful collection of press photography from the past 100 years
Art Director Nerd 