Vodafone Reactive Digital Outdoor
As part of Vodafone’s sponsorship of the Irish Rugby Team. We set up a motion sensitive digital outdoor screen next to the Aviva Stadium on Landsdown Road. As the fans enter and leave the stadium, the line up of the Irish Rugby Team come to life and applaud the fans. Here’s an example of reactive outdoor https://www.youtube.com/watch?v=GtJx_pZjvzc
Vodafone 4G Simulator
We want to give consumers a physical experience that represented the speed and power of Vodafone 4G. We created the experiential hurricane simulator. In this branded experience users entered the booth, connected to one of their social media channels, recorded and shared their experience.
AA Vehicle Recognition Technology Activation
To help build awareness of AA new car insurance product. We targeted drivers on the road directly with personalised messages, by using Vehicle Recognition Technology (VRT / ANPR).
VRT / ANPR cameras are placed on key digital outdoor sites with heavy road traffic, on special digital bus rears and digital mobile cubes.
The software behind the VRT / ANPR will have access to the Vehicle Registration Database which will give information on the car type, colour and category of vehicle.
Once on the road personalised contextual messages would be displayed to divers based on the information on the Vehicle Registration Database.
Tennants Vital Facebook Live Avatar
We found during during our activities that the Tennant’s Vital Music Festival was always sold out, leaving hundreds of disappointed music fans.
So to make up for the disappointment we created the next best thing. An avatar go on your behalf so you can watch it on Facebook Live.
We kit out a team our team of avatars with Go-Pro cameras and headphones so they would be in constant contact and be be able to live stream from anywhere at the event.
Each stage was labeled with a Facebook reaction emoji, so fans can then vote for which act they want to see be clicking on the appropriate emoji. The stage with the most votes is then broadcast on Facebook Live.
To incentivise voting we seed some of the emojis and comments with spot prizes and a main prize of being sent to Vital as a VIP at short notice.
Permanent TSB technology Concepts
Live Data Digital Outdoor
To create awareness of permanent tsb’s explore accounts cashback offers, digital outdoor sites in key shopping areas display live data messages that are relevant to their location.
Contextual Near
We also use mobile NEAR technology to send contextual messages to shoppers mobile. As well as sending out time or location based partner offers.
Digital Tap and Pay Outdoor Site
Special build Tap-and-Pay digital outdoor sites would give out little rewards to explore account customers at . Customers simply tap their card on the display and the site will dispense a voucher of permanent tsb’s explore partners. The rewards dispensed can be location, time or weather based.
Virtual Reality Showhouse
As part of permanent tsb launch of their new mortgage product. We teamed up with a real estate partner to target first time buyers in new housing developments. We fitted out the showhomes with virtual reality headsets to show them what they could do with their new home with a 2% plus 2% Cashback Mortgage.
Coca Cola AR Cinema Promotion
Using POS promotion in foyers, cinema goers are invited to enter a competition to win an adventure experience in a foreign destination and enjoy an on-cup AR experience, using the ubiquitous Shazam App and a unique on-cup code.
During the pre-movie commercials, customers see an ad featuring all the exciting adventure prizes they could win. It also reminds them (with instructions) to try the AR feature on their cup as a means of entry.
With the Shazam App open, they simply point their phone camera at the Coca Cola Cup to initiate the VR adventure experience. Once customers enter their details and the unique on-cup code, they receive an instant message letting them know whether they’ve won or not.
3 Mobile Half-Time Giant Football Match
The Activation
As part of their sponsorship of the the Irish Football team we create a new form of entertainment for the supporters at half time. We play the world’s biggest football match.
At half time during the international world cup finals we invite the supporters to take part in a ten minute game of giant football. The supporters control a giant football on the pitch via their mobile phone using arduino technology.
The East half of the Aviva Stadium taking on the West half. Each side will have an ex-Irish International Manger as their coach who will light heartedly pass on their advice over the giant screen.
How it works
We place competition card on every seat in the stadium. On each card there an explanation on how the activation works. They are invited to download the activations app and enter a code unique to their seat. The code alocates which team they are on and enters them in to a competition to win tickets an international away match.
Once the supporter activates the app, they get a brief introducing from their coach and instructions on how to use the controls.
At half time the giant football is placed on the pitch along with inflatable goals and after a brief countdown the game begins. The movement of the ball is then dictated by aggregated multiple inputs of the supporters via the app. The supporters are encouraged to be proactive as possible via the commentary. After 10 minutes the match is over. The winning team get a match winning t-shirt which they can claim by showing their code and 3 mobile credits, or vouchers.
Deep River Rock Virtual ‘Meet and Greet’ Promotion
For high-profile Provincial games, ones where there’s much more demand for tickets, we Create a ‘Virtual Meet & Greet’ match experience.
However, instead of being brought to the match, winners are invited to a special location to enjoy a hospitality experience to meet their heroes and watch the game through a VR headset with 100+ other fans.
We set up a 360 camera in the stands, which provides the live VR feed of the game for our 100+ fans to enjoy. After the match the fans can then enjoy and ‘Virtual Meet & Greet’ with some of the players, with a Q&A session.
On pack promotion
To win the ‘Virtual Meet and Greet’ prize customers have to buy and enter the on pack competition. We print on pack promotional collars for each bottle. Each collar contains Shazam App code. Once the customer scans the Shazam App code it opens an AR experience, bringing players from the local provincial team to life around the bottle. Instead of having to read about the promotion, the players explain how it works and how to enter in a playful engaging way.
Using geo-location, the player from the local provincial team explains the promotion. So, if initiated in Ulster, an Ulster player like Tommy Bowe will do the explanation.
Entering the unique on-pack code (ensuring purchase) takes you to a landing page, you declare your preferred Rugby Province. Winners are notified instantly with a message back to their smartphones.
Reactive Point of Sale and Outdoor
To encourage further engagement, repeat purchase and create awareness, we set up Rugby Deep River Rock branded chiller cabinets and vending machines around Ireland, each featuring hero players from the local province.
Each contains internal sensors designed to set off a large rugby style crowd cheer (like a try has been scored) every time a Deep River Rock bottle is removed from the shelves.
In a high-footfall area with a digital 48 sheet (like Pearse St. Station), we set up a ‘sensored’ vending machine. Each time a Deep River Rock is dispensed, the 48 sheet comes to life with local provinces rugby heroes clapping-on the purchase. The players would then tell the customer (and everyone else) how to win the ‘Virtual Meet & Greet Experience’ to a provincial game.
Art Director Nerd 