To stand out in New York’s competitive holiday market, The Corning Museum of Glass launched a clever campaign. It used witty wordplay to merge glass terminology with holiday phrases, highlighting its unique blend of art, science, and hands-on activities.

This approach was deployed via out-of-home ads in family areas, targeted social media, and digital ads for travellers. The campaign successfully positioned the museum as a compelling and unique holiday destination for all ages.

Holiday Season Outdoor

Discovery Outdoor

Media