The Paris 2024 Olympics presented a monumental opportunity for Team Ireland to achieve its largest-ever medal count. Public enthusiasm was focused on key disciplines such as rowing, track and field, and boxing.

To capture this sense of historic occasion and drive awareness for the Irish Examiner’s comprehensive coverage, we created a campaign that leveraged the timeless aesthetic of ancient mosaics. This artistic choice drew a powerful parallel between the enduring legacy of ancient Olympians and the potential for Ireland’s modern-day athletes to secure their place in history. The visually impactful style ensured standout presence across various media channels.

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