We created a campaign that reminded readers of the broad range of topics that the Irish Examiner covers. In each ad we featured a digital device acting as a portal to highlight the in-depth coverage you will get by subscribing to the new digital edition of the Irish Examiner.

We started the campaign with a full page teaser featuring a phone with a QR code. We invited readers to initiate the code on their phones. This revealed a letter from the paper’s editor outlining the new subscription and digital version of the paper. We then followed with a series of full page ads that covered a wide range of topics.