A large part of the donations to Irish Guide Dogs goes towards the upkeep and training of the dogs from the time they are puppies until they are 2 years of age.

As part of the Irish Guide Dogs Donation Day on the 10th May, we proposed using Contactless Tap and Pay Technology in DOOH sites with high footfall.

We used dynamic and reactive video of the puppies on the screen, firstly engage viewers curiosity prompting them to make a donation by using the Contactless Tap and Pay technology and then reward and thank them for making the donation.

Before Payment

After Payment