Saint for 7 days. Sinner for 1 night
Magners were hosting a secret Forbidden Favours Night in Ollie’s Night club in Belfast.
In order to announce, build awareness, encourage engagement of the Forbidden event that would resonate with our 18-24 year audience, we created a platform that would challenge them on Social Media.
The Forbidden event was about sin, so why not challenge our followers to be good for 7 days and prove it on social media using the hashtag #magnersforbidden in order to win tickets to be sinful at the Forbidden night.
Facebook Sponsored Posts that built awareness.
Twitter & Instagram posts the days leading up to the event
On the night we encourage followers to post their sins to #magnersforbidden to win a case of Magners Flavours and encourage them to use the Ollies Snapchat Filter to be in with a chance to win a prize.
Art Director Nerd 