This is a concept we developed to launch the new PropertyNews.com site based in Northern Ireland.
Based on the insight, that searching for a home is often pretty cut-throat, where you’re pitched against other buyers for the best properties, our idea was to compare it to the merciless world of Game of Thrones.
The campaign would also have had considerable local resonance, as much of Game of Thrones is filmed in Northern Ireland and is a real source of local pride.
Art Director Nerd 