RTÉ Media Sales wanted to target Media planners in the advertising industry to highlight the fact they would love to collaborate with them to create new and exciting online digital formats.

To highlight the benefits of this innovative relationship we created unique ads bringing a case study to life. Using the adworld.ie site we built a video takeover that showed a case study being brought to life by a member of the RTÉ team and their media client.

We ran two executions, one for Aviva and the other for the Birds Eye. The ads linked to the newly launched RTÉ Media Sales Website.

We also ran two full page print ads of the executions in the IMJ.

Video Overlays

 

Full Page IMJ ads