RTÉ wanted to target the Irish Diaspora abroad and remind them that they can watch Homegrown TV content from wherever they are in the world with the new RTÉ Player International APP.

We told the audience they were in danger of losing their ‘Irishness’. However by using the app and staying in touch with TV from home this would save them from losing it.

We decided the best way to leverage this was to use one of RTÉ’s biggest assets – Ryan Tubridy. But to use him in a unique and surprising way.

iplayer video ads

Online display ads