Tennent’s asked us to explore how we could attract and engage the 18-24 yr old audience across Northern Ireland and in particular build upon their association with music and their sponsorship of the Vital Music Festival in Belfast.

Our solution was an innovative campaign that allows people pick and choose the type of music they want to hear at selected bus stops and bars, essentially allowing them to become the DJ and power the playlist!  We teamed up with Buzzoo & used their innovative platform to bring this new and interactive music experience to Belfast.

Case Study

Outdoor