Faced with the threat from it’s online competitors, Click&Go Holidays identified a critical disparity. While rivals boasted expansive online reach and ample budgets, their failure to deliver on promised customer service and comprehensive holiday offerings left dissatisfied customers in their wake. 

Moreover, their actions tarnished the online travel industry’s reputation, prompting a necessary intervention. In contrast, Click&Go proudly upheld its status as Ireland’s favoured online travel company, backed by an exceptional Trustpilot rating.

To highlight this advantage, we devised a campaign leveraging the company’s 5-star Trustpilot rating. Through visually striking, impactful creatives, the campaign not only reassured Click&Go’s clientele but also sowed seeds of doubt among those considering other online platforms for holiday bookings.

The creative executions allowed us to showcase aspirational locations, and are flexible enough to work across all the different types of holidays that Click&Go offer.

This campaign marked a notable departure for us due to budget constraints, making traditional photography and stock images impractical options. In response, we generated these visuals initially within Mid Journey, refining them further in Adobe Photoshop using the software’s dedicated Generative AI plugin.

The campaign is due to run during Q1 and will be on all of Clic&Go’s social media channels as well as online display and VOD.